Digital marketing is the practice of promoting products, services, or brands using online platforms and digital technologies. Unlike traditional marketing, it focuses on reaching people through the internet and digital channels.

Here are the key components of digital marketing:

1. Search Engine Optimization (SEO) – Improving website visibility on search engines like Google.

2. Search Engine Marketing (SEM)/Pay-Per-Click (PPC) – Paid ads on search engines.

3. Social Media Marketing (SMM) – Promoting through platforms like Instagram, Facebook, LinkedIn, and Twitter (X).

4. Content Marketing – Creating blogs, videos, infographics, etc., to attract and engage customers.

5. Email Marketing – Sending promotional or personalized emails to customers.

6. Influencer Marketing – Collaborating with influencers to promote products.

7. Affiliate Marketing – Commission-based promotion where partners earn for bringing sales/leads.